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INGRAM'S MENS SHOP

​"We are an original gentleman’s shop with a focus and appreciation for fine clothing, tailoring, and the art of true craftsmanship."

Ingram's offers timeless styles blended with fashion forward trend led pieces. Ingram's is exquisite, yet accessible, allowing men to express their own unique sense of style.

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90 YEARS AND COUNTING 

Family owned and operated since 1930, Ingram's has become a cherished local landmark and tradition for the area's best dressed men. With nine decades of experience, a new location and a changing client base, Ingram's Mens Shop enlisted Ashley Holden Art to curate a brand and strategy redesign.  

 

Lead by chief strategist Ashley Holden Hammond, the team at AH Modern Creative reinvented the brand and focused on the history and status as an original gentlemen's shop. This included creating a new brand identity system, website development, social media campaigns, and print ads, as well as messaging to reflect the new position in the market and capture the spirit of their work.

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INGRAM'S WEB DEVELOPMENT 

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HIGH-IMPACT MARKETING CAMPAIGNS 

Digital advertising encompasses creativity at the core, which can capture a consumer's attention, build an emotional connection, and drive engagement. As always, strategy is is the driving force behind the best campaigns and aligning the deliverables with the business goals is key to launching a successful marketing plan.

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GRAND REFRESH OPENING

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MADE FOR GENTLEMEN 

Through an in-depth strategy session using a combination curated imagery, charts, graphs and statements a clear brand story and voice began to emerged for Ingram's.

 

We helped to tailor and define these elements further using a custom 25+ questionnaire to focus on the most authentic brand attributes.

This brand definition creates an objective filter that Ingram's will use to run all future decisions through, keeping the brand consistent. 

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CONTENT CREATION IS KEY 

We have a vested interest in Ingram's and continue to plan and build a well-rounded social media calendar.

 

The newly added vlog via YouTube and website blog shares style guides, fashion tips and more. These key pieces of content-gold serve as the foundation for our monthly newsletters and on-going community service programs.

 

Ingram's "gives-back" remains an important element to the business owners and as such it was incorporated into the marketing strategy. Focusing on the local impact and community they serve help to focus and refine all marketing efforts.

INGRAM'S SOCIAL MEDIA IMAGE GALLERY

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HAND-CRAFTED STORY

We helped Ingram's develop a simple and authentic brand story that touches on their expertise, shopping experience, client commitment and delivers a promise,  outlined in their website development plan.

 

Let's talk about creating you unique and targeted brand story. Reach out to discuss your goals or up coming project, send a message.

Image by Jeremy Beadle