INGRAM'S MENS SHOP
"We are an original gentleman’s shop with a focus and appreciation for fine clothing, tailoring, and the art of true craftsmanship."
Ingram's offers timeless styles blended with fashion forward trend led pieces. Ingram's is exquisite, yet accessible, allowing men to express their own unique sense of style.
90 YEARS AND COUNTING
Family owned and operated since 1930, Ingram's has become a cherished local landmark and tradition for the area's best dressed men. With nine decades of experience, a new location and a changing client base, Ingram's Mens Shop enlisted Ashley Holden Art to curate a brand and strategy redesign.
Lead by chief strategist Ashley Holden Hammond, the team at AH Modern Creative reinvented the brand and focused on the history and status as an original gentlemen's shop. This included creating a new brand identity system, website development, social media campaigns, and print ads, as well as messaging to reflect the new position in the market and capture the spirit of their work.
HIGH-IMPACT MARKETING CAMPAIGNS
Digital advertising encompasses creativity at the core, which can capture a consumer's attention, build an emotional connection, and drive engagement. As always, strategy is is the driving force behind the best campaigns and aligning the deliverables with the business goals is key to launching a successful marketing plan.
GRAND REFRESH OPENING
MADE FOR GENTLEMEN
Through an in-depth strategy session using a combination curated imagery, charts, graphs and statements a clear brand story and voice began to emerged for Ingram's.
We helped to tailor and define these elements further using a custom 25+ questionnaire to focus on the most authentic brand attributes.
This brand definition creates an objective filter that Ingram's will use to run all future decisions through, keeping the brand consistent.