MODERN CREATIVITY
ASHLEY HOLDEN HAMMOND
OH HAPPY DAY BEADS
Brand Happy.
Brand development is a beautiful process, especially when working with two 15-year old entrepreneurs who love bold color! They have a big dream and a bigger mission; To make the world a happier and brighter place, one bead at a time. How could we say no to this challenge when contacted to help create a fun, appealing design for the launch of their new business venture?
"We want to make the world a happier and brighter place, one bead at a time."
Oh Happy Process
We had our first meeting via Zoom and the girls had crafted a beautiful presentation to showcase the look and feel of the brand they wanted to create. We discussed their business model and young target audience. After learning about their ambitious business goals (as well as being incredibly impressed by their tenacity, research and dedication) we touched base on color, typography, what their vision would be for a final design.
Hand-drawn sketches were prepared and our second meeting pin-pointed a few of the best concepts to see in color. Using iPad Pro and the Procreate app the hand-drawn sketches were brought to life digitally, as seen in the time-lapse video below. We went through 3 sets of revisions until a final logo was selected. The logo image was exported to Abode Illustrator for clean-up and prepared before sharing the complete final vectorized files with Oh Happy Day Beads.
FROM HAND-DRAWN SKETCH TO DIGITAL DESIGN
Oh Happy Mission
Oh Happy Day Beads has partnered with Project Happiness, using profits from their sales to help provide resources for people suffering from depression and other mental health issues.
This was such a fun brand and a colorful project to work on. These girls have an amazing light inside them and we cannot wait to see where they go!
Visit their store to discover more:
